Player representation
Personal guidance and representation built on clarity, accessibility and trust.
Independent football management · Sweden
Every move matters.
Strategic representation for ambitious players — built on trust, clarity and a long-term perspective.
Let's talk
Representation
Career strategy
Opportunities
Player first
01
Our mission
Behind every performance is a team that sees the whole person.
Elite Sports Group combines football expertise with a personal, modern approach. We help players make informed decisions at every stage of their careers.
Our focus is simple: the right opportunity at the right time, always centred on the player's long-term development.
02
What we do
On the pitch. Beyond the game.
A close partnership that brings calm to everyday life and direction to the decisions that matter most.
Career strategy
A considered plan for every next step — from the right development environment and playing time to long-term career goals.
Opportunities
We identify and evaluate opportunities that suit the player, both professionally and personally.
03
Player stories
Careers in motion. Stories in progress.
The work happens every day — in training, in competition and in every decision along the way.
A new chapter
Welcome to ESG
Noah Ek.
Focused representation built around the player, the person and the long-term journey.
Personal guidance
Built for the long term
New signing
A player-first mindset
Clear guidance when decisions matter most.
High ambitions with the player's development at the centre.
A career built for more than the next contract.
04
Contact
The next chapter starts with a conversation.
Are you a player, club or potential partner? Tell us what you want to achieve.
info@elitesportsgroup.se
05
Our team
Founder & CEO
Walid Atta.
A career in football. A personal approach to its future.
Walid Atta spent more than a decade as a professional footballer, playing in Sweden, Croatia, Turkey, Saudi Arabia and Norway.
After his playing career, he continued in football as a scout, sporting director and intermediary. Working closely with established football agencies, he has connected players, agents and clubs, helping create opportunities across international markets.
That experience, both on the pitch and behind the scenes, led him to found Elite Sports Group: a modern, international football agency built on trust, strong relationships and a commitment to players' long-term careers.
“My experience as a player, scout and intermediary gives me a different perspective on the game. I want to use that experience to create the right opportunities for our players.”